You are not alone.
ISc has developed a seven step process for you to take the plunge into the world of marketing and grow your brand. Our process guides both strategic and creative thinking to bring your brand to life. Every step of this process helps us enhance your brand with clear and effective messaging both verbally and visually.
We'll hold your hand through the entire process
1 - Establish
We establish your vision through information gathering. We get to know you. We listen.
2 - Evaluate
We evaluate your brand. How do you perceive your brand? How do current initiatives support your business plan? What are your competitive advantages.
3 - Focus
We focus on your target market. Who might they be? What do you want to know about them?
4 - Define
We define your brand. We establish key messaging and communication objectives.
5 - Determine
We determine design and creative executions. What do you want your brand to say verbally and visually? We execute your messaging through a variety of different solutions which include: Identity, Print Collateral, Social Media Marketing, Website and Online Presence, Marketing and Promotional Opportunities, and Press Outreach.
6 - Action
We spring into action. We develop and implement a one year marketing plan, press plan, and project timelines.
7 - Track
We track results. We monitor activity, press placements, and online traffic.